Author name: News

Has air up cracked the UK’s hydration problem?

With 21% of Brits saying water is their least favourite drink, the issue isn’t supply — it’s behaviour. Despite years of wellness messaging and NHS guidance, plain water still struggles to compete with flavoured, functional and sugary alternatives. That leaves a significant commercial opportunity for brands that can make hydration more appealing without compromising on […]

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Introducing Little Big Cake

Finsbury Food Group, a leading UK speciality bakery manufacturer, is shaking up the celebration cake aisle with the launch of its own-brand, Little Big Cake. It’s the UK’s first cake-only bento box to hit supermarket shelves and is currently exclusive to Tesco. The ‘Paint the Town Red Velvet’ Little Big Cake is aimed at millennials and gen

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Burts Snacks launches HFSS compliant hand-cooked crisps

Leading premium snack brand Burts Snacks has announced plans to roll out a new series of HFSS-compliant products throughout 2026, ensuring retailers can continue to offer premium crisps that meet the new regulatory requirements while maintaining the brands signature quality and flavour. The launch kicks off in February with two flagship hand-cooked flavours including Lightly Sea Salted and Devon Roast Beef, both reformulated

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Aldi’s launches first Easter eggs and hot cross buns

Aldi is hopping into the Easter spirit with the arrival of its much-anticipated Hot Cross Bun range. The first of the supermarket’s hot cross buns are now on shelves with prices starting from as little as 20p per bun.   Shoppers can treat themselves to the Specially Selected Luxury Fruited Hot Cross Buns (£1.49, 4 pack), which are generously filled with succulent fruits

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