News

Noble Foods has launched a second campaign for its flagship brand the happy egg co. with actor and farmer Kelvin Fletcher, focusing on great taste, high-welfare farming and a touch of friendly competition for Pancake Day. Following the success of their initial collaboration, which saw over 4.5 million views, the happy egg co. and Kelvin […]

Tilda, the UK’s leading rice brand, is stepping into full meal solutions with the launch of a new ready-to-heat product range: Tilda Easy Meals. Catering to growing consumer demand for convenient, healthy and flavoursome meals, the new addition is hitting supermarket shelves now. Perfect for busy professionals and people on-the-go, the Tilda Easy Meals range

Protein water brand, Vievé, has partnered with the UK’s leading health and wellbeing retailer, Holland & Barrett, for its latest flash promotion to raise awareness and boost sales of its popular protein-boosting drinks. The promotion, which will be available at all Holland & Barrett across the UK, will take place on 20th March for 24

Noble Foods, the UK’s leading egg producer, is the first in the sector to adopt bioacoustic technology for monitoring pollinators on its Purely Organic farms. This pioneering pilot project will deliver real-time insights into bee activity, enhancing farm biodiversity action plans and providing robust data to support the company’s environmental commitments. Pollinators are essential for food production,

Mogu Mogu, the viral drinks brand renowned for its unique and delicious nata de coco beverages, is capitalising on the surge in demand for great-tasting, sugar-free alternatives with the launch of its debut Zero Sugar range. Delivering the same distinct drinking experience and punchy flavours that have secured Mogu Mogu’s status as the UK’s fastest-growing

Almost a third (31%) of UK adults have decreased the amount of ultra-processed foods (UPFs) in their diet in the past 12 months, according to a recent survey of 2,000 people carried out by Opinium on behalf of specialist health and nutrition agency Say Communications. Most (79%) people surveyed had heard of UPFs, defined by

Ipswich is buzzing with excitement once again as the annual Coffee Art Throwdown is set to return this April.  Following the success of the 2024 Coffee Art Throwdown, independent coffee company, Paddy & Scott’s, will host the second thrilling event at its Ipswich Waterfront Cafe on 3rd April.  Twelve talented baristas will face off in

Maker’s Mark®, the iconic handmade Kentucky bourbon, announced the launch of its new global brand campaign, Perfectly Unreasonable. The cinematic campaign asserts that going to unreasonable lengths – in life and in bourbon – is what separates good from remarkable. It celebrates those who relentlessly pursue excellence and shines a light on the unconventional decisions that

Simply is juicing up the prebiotic soda category with a fruit-forward line of beverages made with 6 grams of prebiotic fibre to support gut health and Vitamin C and Zinc to support immune function. Simply Pop includes no added sugar and 25-30% real fruit juice from concentrate (a first for the fast-growing segment). Five boldly

Running through to 13 April, Mars is a proud sponsor of the ‘In Focus’ Zones at the Somerset House exhibition: “SOIL: The World at Our Feet”. The exhibition explores the connection between soil, human life and our planet’s future.  As part of the ‘In Focus’ Zones, Mars is putting a spotlight on its critical work