News

This summer, for a third consecutive year, thrill seekers will be in with a chance of winning VIP experiences from Coca-Cola at some of the UK’s best-known family attractions in exchange for simply bringing along an empty 500ml plastic bottle and recycling it at one of the specifically designed reverse vending machines across Merlin Entertainments […]

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is aiming to extend its appeal to chocolate lovers with the launch of an ultra-chocolatey take on the nation’s favourite biscuit. Dubbed its most chocolatey version of Digestives yet, McVitie’s Seriously Chocolatey Digestives have been created to help retailers tuck

HelloFresh is celebrating a milestone donation of 10 million meals to its long-term charity partner, The Felix Project. The Felix Project supports people experiencing food insecurity across Greater London and has been supported by HelloFresh since 2017.   The UK’s leading recipe box company and global integrated food solutions group works with the charity to help

Quintessential Brands announced the launch of its premium Kir Royale RTD cocktail Chamère, in collaboration with Paramount and MTV Entertainment Studios, the producers of the hit Netflix series, EMILY IN PARIS. Created by executive producer Darren Star (Younger, Sex and the City, Beverly Hills 90210), EMILY IN PARIS revolves around Emily, an ambitious twenty-something marketing

GoodMills Innovation introduces a multi-fibre complex that delivers the best baking, sensory and nutritional benefits With Snow Prebiotic Fibres, GoodMills Innovation launches a unique combination of seven different dietary fibres for use in bread, rolls, sandwiches and more. In addition to their microbial benefits, they also allow for the creation of products with great taste,

The original alcoholic lemonade, Hooch, has announced an exciting brand collaboration with award-winning craft brewery, SALT; launching a limited-edition product available in major stores and on-trade venues, supported by 90’s music icon, Bez. Taking inspiration from the 90s ‘Cool Britannia’ era and launching just in time for summer, ‘Twisting My Lemon Man’ is a light

Nestlé Confectionery UK & Ireland has announced that KitKat Chunky Crunchy Double Chocolate is the latest addition to the KitKat Chunky family. The new bar promises a chocolate experience that aims to impress even the most discerning chocolate lovers. KitKat Chunky Crunchy Double Chocolate boasts a chocolate crispy wafer coated in a perfect blend of

Robinsons is kicking off its third year as The Hundred’s Official Soft Drinks Partner with a campaign set to see both shoppers and retailers score big this summer. Launching a new on-pack promotion, Point-Of-Sale (POS) free trial kits and an exclusive retailer competition, the brand is helping to drive sales ahead of and during the

Cadbury, the nation’s favourite chocolate brand, has announced it will be re-launching Cadbury Top Deck in the UK – a delicious treat that’s set to tantalise tastebuds. The much-loved bar, which first launched in 1993, will return to shelves for a limited time. Top Deck returns as part of the brand’s continued 200th anniversary celebrations,

Müller Yogurt & Desserts is revitalising its classic Müller Light yogurt with an optimised product and supporting marketing campaign, repositioning the brand and adapting to consumer desires for more positive and uplifting options within the segment. As more yogurt consumers’ needs evolve and shift, Müller has spent the last year reviewing its Müller Light range,