Britain’s love for its favourite cheese, Cheddar, is undergoing a major transformation thanks to the changing British palate. For centuries the most popular strength for Cheddar across the UK was mild and medium but latest sales data can reveal that the fastest growing varieties are now the most powerful extra mature and vintage types. In order […]
After hundreds of years Brit’s taste for Cheddar is maturing Read More »
Top-selling kids’ yoghurt brand Frubes, owned by Yoplait, has relaunched with a new-look pack in a bid to drive differentiation, bring fun and excitement, increase loyalty and make Frubes the yoghurt brand of choice for lunchboxes and snacking. The new pack design dials up naturality, calling out the use of natural flavours, no added colours
Yoplait relaunches Frubes Read More »
Nescafé revealed its latest launch, Nescafé Iced Latte. For the first time ever, consumers can now find ready-to-drink iced coffees in the ambient coffee aisle in a brand-new multi-serve format! From March, consumers in the UK will be able to enjoy refreshing iced coffee moments in two delicious flavours: Iced Latte and Iced Caramel Flavour Latte.
Nescafé launch ready-to-drink Iced Lattes Read More »
A first for the brand in the UK, Lipton is entering the kombucha space with the launch of its bold and refreshing Lipton Kombucha range. The innovation is poised to shake up the market and tap into its immense potential, promising a delicious burst of flavour and variety for new drinkers to the category and
Lipton brings a burst of flavour to the kombucha market Read More »
The UK’s number one adult soft drinks brand, J2O, is helping retailers attract more shoppers this summer with its latest limited-edition launch – J2O Dragonberry. A perfect mix of blackberry and dragon fruit flavour, Dragonberry joins the J2O lineup from now until September 2025 across the grocery channel. The bold new flavour and striking packaging
J2O launches new Dragonberry flavour Read More »
Noble Foods has launched a second campaign for its flagship brand the happy egg co. with actor and farmer Kelvin Fletcher, focusing on great taste, high-welfare farming and a touch of friendly competition for Pancake Day. Following the success of their initial collaboration, which saw over 4.5 million views, the happy egg co. and Kelvin
the happy egg co. and Kelvin Fletcher launch the second phase of partnership Read More »
Tilda, the UK’s leading rice brand, is stepping into full meal solutions with the launch of a new ready-to-heat product range: Tilda Easy Meals. Catering to growing consumer demand for convenient, healthy and flavoursome meals, the new addition is hitting supermarket shelves now. Perfect for busy professionals and people on-the-go, the Tilda Easy Meals range
Tilda launches easy meal range Read More »
Protein water brand, Vievé, has partnered with the UK’s leading health and wellbeing retailer, Holland & Barrett, for its latest flash promotion to raise awareness and boost sales of its popular protein-boosting drinks. The promotion, which will be available at all Holland & Barrett across the UK, will take place on 20th March for 24
Vievé to giveaway free protein water Read More »
