Month: May 2025

£6m investment in sustainability for Lucozade Energy

Lucozade producer Suntory Beverage & Food GB&I (SBF GB&I) has invested £6.3 million in a major packaging redesign for Lucozade Energy bottles, significantly reducing plastic use and supporting the efficient recycling of its bottles. Lucozade Energy bottles will now feature a half sleeve that covers just 50% of the bottle height compared to previous full-length …

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Hilton Macarons Doubles Product Line in First Quarter

It’s been a year of expansion so far for luxury confection brand, Hilton Macarons, with the launch of three brand new product lines and a move to Darsham, Suffolk. Hilton Macarons’ award-winning macarons are an elegant and sophisticated alternative to chocolates, beautifully handmade with Italian meringue and generously filled with a range of delicious flavours. …

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Stella Artois becomes official beer sponsor of ATP Tour & Nitto ATP Finals

Stella Artois, one of the world’s leading premium beer brands, announced it has become a Gold Partner and Official Beer of the ATP Tour through 2028. This multi-year global sponsorship will span some of the most prestigious events on the tennis calendar, including the Nitto ATP Finals in Turin, Italy. As a long-time partner of several ATP …

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THIS™ launches new ready-to-eat range

Nibbles, lunchboxes, and picnic baskets just got a serious upgrade. Plant-based food company THIS™ is launching two new ready-to-eat (RTE) products: first-to-market THIS™ Isn’t Pork Cocktail Sausages and THIS™ Isn’t Chicken Deli Pieces. Hitting shelves this month, THIS™ Isn’t Pork Cocktail Sausages (£2.95) and THIS™ Isn’t Chicken Deli Pieces (£3.30) are available on Ocado, Waitrose …

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Asahi Group to open low- and no-alcohol pop-up bars in Japan and South Korea

Smart Drinking Co., Ltd., a part of Asahi Group Holdings, announced the launch of its #SUMADORI Me pop-up bars as part of a new campaign promoting inclusive and responsible drinking. The bars, which will offer more than 10 types of cocktails with either no or low alcohol content of 0.5% or 3%, are set to open sequentially …

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