Top-selling kids’ yoghurt brand Frubes, owned by Yoplait, has relaunched with a new-look pack in a bid to drive differentiation, bring fun and excitement, increase loyalty and make Frubes the yoghurt brand of choice for lunchboxes and snacking. The new pack design dials up naturality, calling out the use of natural flavours, no added colours […]
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Nescafé revealed its latest launch, Nescafé Iced Latte. For the first time ever, consumers can now find ready-to-drink iced coffees in the ambient coffee aisle in a brand-new multi-serve format! From March, consumers in the UK will be able to enjoy refreshing iced coffee moments in two delicious flavours: Iced Latte and Iced Caramel Flavour Latte.
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A first for the brand in the UK, Lipton is entering the kombucha space with the launch of its bold and refreshing Lipton Kombucha range. The innovation is poised to shake up the market and tap into its immense potential, promising a delicious burst of flavour and variety for new drinkers to the category and
Lipton brings a burst of flavour to the kombucha market Read More »
The UK’s number one adult soft drinks brand, J2O, is helping retailers attract more shoppers this summer with its latest limited-edition launch – J2O Dragonberry. A perfect mix of blackberry and dragon fruit flavour, Dragonberry joins the J2O lineup from now until September 2025 across the grocery channel. The bold new flavour and striking packaging
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Noble Foods has launched a second campaign for its flagship brand the happy egg co. with actor and farmer Kelvin Fletcher, focusing on great taste, high-welfare farming and a touch of friendly competition for Pancake Day. Following the success of their initial collaboration, which saw over 4.5 million views, the happy egg co. and Kelvin
the happy egg co. and Kelvin Fletcher launch the second phase of partnership Read More »
Tilda, the UK’s leading rice brand, is stepping into full meal solutions with the launch of a new ready-to-heat product range: Tilda Easy Meals. Catering to growing consumer demand for convenient, healthy and flavoursome meals, the new addition is hitting supermarket shelves now. Perfect for busy professionals and people on-the-go, the Tilda Easy Meals range
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Protein water brand, Vievé, has partnered with the UK’s leading health and wellbeing retailer, Holland & Barrett, for its latest flash promotion to raise awareness and boost sales of its popular protein-boosting drinks. The promotion, which will be available at all Holland & Barrett across the UK, will take place on 20th March for 24
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Noble Foods, the UK’s leading egg producer, is the first in the sector to adopt bioacoustic technology for monitoring pollinators on its Purely Organic farms. This pioneering pilot project will deliver real-time insights into bee activity, enhancing farm biodiversity action plans and providing robust data to support the company’s environmental commitments. Pollinators are essential for food production,
Noble Foods becomes 1st UK egg producer to roll out new pollinator monitoring tech Read More »
Mogu Mogu, the viral drinks brand renowned for its unique and delicious nata de coco beverages, is capitalising on the surge in demand for great-tasting, sugar-free alternatives with the launch of its debut Zero Sugar range. Delivering the same distinct drinking experience and punchy flavours that have secured Mogu Mogu’s status as the UK’s fastest-growing
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Almost a third (31%) of UK adults have decreased the amount of ultra-processed foods (UPFs) in their diet in the past 12 months, according to a recent survey of 2,000 people carried out by Opinium on behalf of specialist health and nutrition agency Say Communications. Most (79%) people surveyed had heard of UPFs, defined by
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