News

The most indulgent dessert collab of 2026 has arrived

The English Cheesecake Company is leaning into indulgence this spring with the launch of its latest collaboration: Reese’s Peanut Butter Cheesecake Slices. It’s an indulgent addition to the chilled desserts aisle that brings together two well-known and loved names. The slices are available now in Morrisons, with Sainsbury’s launching from 22 April and Co-op set

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New appointment at SBFE

Suntory Beverage & Food Europe (SBFE), a regional division of the leading global drink company Suntory Group, is kicking off April with a major leadership move, announcing Pauline Varga as its new Chief Marketing Officer. Joining the Executive Committee, Pauline will take the reins of SBFE’s marketing strategy across its diverse portfolio—focusing on accelerating brand

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