Author name: News

Sainsbury’s and Cranswick have announced a new ten-year partnership that will see all Sainsbury’s British pork, sausages, premium bacon and gammon, and cooked meats supplied through the UK producer. This will be made possible by the British farmers working for Sainsbury’s and Cranswick under the Sainsbury’s Pork Producer Group. The partnership will elevate welfare standards […]

Ahead of the 2025 Guinness Women’s Six Nations Championship, IDA Sports and Guinness have announced a game-changing collaboration for women in sports – the IDA x Guinness “Never Settle” Boot, the first-ever soft-ground boot engineered for female athletes. The partnership brings together IDA’s expertise in creating female-specific footwear, while reinforcing Guinness’s support of women athletes

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is launching two new milkshake variants to join its popular original McVitie’s Penguin Cake Bar. Available in packs of five bars, McVitie’s Penguin Strawberry Milkshake Cake Bar is a chocolatey cake bar topped with a smooth strawberry milkshake flavoured cream

Britain’s love for its favourite cheese, Cheddar, is undergoing a major transformation thanks to the changing British palate. For centuries the most popular strength for Cheddar across the UK was mild and medium but latest sales data can reveal that the fastest growing varieties are now the most powerful extra mature and vintage types.   In order

Top-selling kids’ yoghurt brand Frubes, owned by Yoplait, has relaunched with a new-look pack in a bid to drive differentiation, bring fun and excitement, increase loyalty and make Frubes the yoghurt brand of choice for lunchboxes and snacking. The new pack design dials up naturality, calling out the use of natural flavours, no added colours

Nescafé revealed its latest launch, Nescafé Iced Latte. For the first time ever, consumers can now find ready-to-drink iced coffees in the ambient coffee aisle in a brand-new multi-serve format! From March, consumers in the UK will be able to enjoy refreshing iced coffee moments in two delicious flavours: Iced Latte and Iced Caramel Flavour Latte.  

A first for the brand in the UK, Lipton is entering the kombucha space with the launch of its bold and refreshing Lipton Kombucha range. The innovation is poised to shake up the market and tap into its immense potential, promising a delicious burst of flavour and variety for new drinkers to the category and

The UK’s number one adult soft drinks brand, J2O, is helping retailers attract more shoppers this summer with its latest limited-edition launch – J2O Dragonberry. A perfect mix of blackberry and dragon fruit flavour, Dragonberry joins the J2O lineup from now until September 2025 across the grocery channel. The bold new flavour and striking packaging

Noble Foods has launched a second campaign for its flagship brand the happy egg co. with actor and farmer Kelvin Fletcher, focusing on great taste, high-welfare farming and a touch of friendly competition for Pancake Day. Following the success of their initial collaboration, which saw over 4.5 million views, the happy egg co. and Kelvin

Tilda, the UK’s leading rice brand, is stepping into full meal solutions with the launch of a new ready-to-heat product range: Tilda Easy Meals. Catering to growing consumer demand for convenient, healthy and flavoursome meals, the new addition is hitting supermarket shelves now. Perfect for busy professionals and people on-the-go, the Tilda Easy Meals range