British sweet maker Swizzels is urging retailers to stock up on Marvellous Mallows as the mallow category continues to grow.
By maintaining a £1 price point, Swizzels aims to ensure its Drumstick-flavoured mallows remain a fast-moving and profitable product for retailers. Marshmallows continue to be a popular choice among consumers, with the category now having an estimated worth of £24.4m and showing growth of 22.3% in symbols and indies over the last year. To coincide …









