News

European-style fruit-led beer has become so popular in the UK that it has become Britain’s fastest growing beer trend. Demand for these lighter thirst-quenching beers, which have a typical strength of around 4% ABV, is rocketing so much that Tesco has seen sales volume grow by 250 per cent in the last year. These fruity […]

J2O, the UK’s number one adult soft drinks brand, and Lashings World XI, the world-renowned cricket team, have announced their new partnership for the 2025 season. This exciting collaboration brings together the thrill of world-class cricket with J2O’s refreshing range of fruity drinks, ensuring an unforgettable experience for players and fans alike. For decades, Lashings

The Albex Group has announced its acquisition of the assets of The Cheese Geek from Administration. This is the second acquisition by The Albex Group in the cheese sector, having bought cheese cutter & packer Tom Walker & Sons in 2020. Founded in 2017, The Cheese Geek is on a mission to democratise the world’s local cheese and put it at everyone’s

Under its conscious brand Atlr.72®, the leading Japanese food manufacturer The Ajinomoto Group is introducing three flavours of ice cream powered by Solein. Ajinomoto plans to expand the brand beyond sweets to include daily food options, aiming to provide a food experience that allows people to enjoy eating while contributing to a better future for

The UK’s number one cake brand, Mr Kipling, is launching new limited-edition Simnel Slices just in time for Easter. Expanding the season beyond classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailers’ seasonal cake ranges this year. Simnel is the third most popular cake flavour at Easter, growing 7.4% versus

Sainsbury’s and Cranswick have announced a new ten-year partnership that will see all Sainsbury’s British pork, sausages, premium bacon and gammon, and cooked meats supplied through the UK producer. This will be made possible by the British farmers working for Sainsbury’s and Cranswick under the Sainsbury’s Pork Producer Group. The partnership will elevate welfare standards

Ahead of the 2025 Guinness Women’s Six Nations Championship, IDA Sports and Guinness have announced a game-changing collaboration for women in sports – the IDA x Guinness “Never Settle” Boot, the first-ever soft-ground boot engineered for female athletes. The partnership brings together IDA’s expertise in creating female-specific footwear, while reinforcing Guinness’s support of women athletes

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is launching two new milkshake variants to join its popular original McVitie’s Penguin Cake Bar. Available in packs of five bars, McVitie’s Penguin Strawberry Milkshake Cake Bar is a chocolatey cake bar topped with a smooth strawberry milkshake flavoured cream

Britain’s love for its favourite cheese, Cheddar, is undergoing a major transformation thanks to the changing British palate. For centuries the most popular strength for Cheddar across the UK was mild and medium but latest sales data can reveal that the fastest growing varieties are now the most powerful extra mature and vintage types.   In order

Top-selling kids’ yoghurt brand Frubes, owned by Yoplait, has relaunched with a new-look pack in a bid to drive differentiation, bring fun and excitement, increase loyalty and make Frubes the yoghurt brand of choice for lunchboxes and snacking. The new pack design dials up naturality, calling out the use of natural flavours, no added colours