News

This October, Robinsons is once again partnering with Universal Pictures to celebrate the release of the much anticipated ‘Wicked: For Good’ movie. To celebrate the tie up, a limited- edition run of flavours, each finished with edible glitter, sees the launch of a brand new ‘Wonderfully Fruity Twist’ flavour, alongside the return of ‘Amazifying Citrus […]

Carlsberg Britvic is set to capitalise on the seasonal opportunity within the soft drinks category with the launch of a limited-edition Pepsi Gingerbread. Available exclusively in Tesco now, Pepsi Gingerbread joins the brand’s indulgent zero sugar cola range, currently featuring Pepsi Strawberries ‘N’ Cream and Cream Soda. The launch aims to boost festive sales through

Lidl GB has announced a landmark £30 billion investment in the British food and farming industry, strengthening its commitment to backing British suppliers and supporting long-term sustainable growth across the sector. The new investment reflects the value of sourcing contracts with British-based suppliers which will be made between 2025 and 2030. £30 billion marks a

Akashi-Tai, the UK’s leading premium artisan sake brand, has secured a nationwide listing with Majestic Wine, the UK’s largest specialist wine retailer. Rolling out across 216 stores from this week, the partnership marks a major step in bringing authentic, handcrafted Japanese sake to a wider UK audience. The launch comes as the UK sake category

Nestlé Cereals is shaking up the cereal aisle with a berry-tasting twist on a family favourite. Launching in selected retailers nationwide this week, New Very Berry Cheerios is the delicious new addition to the Cheerios family. These crunchy little Os are made from a tasty combination of oats, wheat and barley, blended with real berry puree for a fruity

Tilda, the UK’s number one rice brand, is unlocking new opportunities in Kids’ Food with the launch of Tilda Taste Travellers – a new range of veg-packed, nutritionally balanced, rice-based meals created in collaboration with leading children’s dietitian, Lucy Upton. Tilda Taste Travellers features four internationally-inspired recipes – Mexican Rice Bowl, Japanese Katsu Curry Rice,

For Black Friday 2025, independent coffee company, Paddy & Scott’s is teaming up with former TV presenter, Jake Humphrey and his High Performance Foundation, to create a premium 100% Arabica Peaberry coffee called ‘Game Plan’, with a portion of the proceeds from every bag sold going directly to supporting the foundation, which aims to provide

This festive season, consumers can enjoy 24 days of pure chocolate indulgence with Guylian’s brand new advent calendar, launching 6th October in major supermarkets and retail chains. Blending traditional craftmanship, premium ingredients, and sustainable values, the beautifully packaged advent calendar boasts three irresistible flavours:  Proudly crafted from 100% Fairtrade cocoa and naturally sourced ingredients, each chocolate

East Anglian bakery and cafe group, Two Magpies, is celebrating the one year anniversary of Hilton Macarons ownership and has revealed how much it has achieved in 52 weeks. Following its acquisition by Two Magpies Bakery Group last year, Hilton Macrons has gone from strength to strength with new product launches and a location move. 

Pernod Ricard’s Del Maguey Single Village Mezcal is celebrating three decades of pioneering craftsmanship, authenticity and community as the world-leading mezcal brand marks its 30th anniversary with a jam-packed year of activity. Kicking off with a special celebration in Oaxaca, Del Maguey will bring together the brand’s founding families, trade and industry professionals and the