News

VITAL Drinks, a functional drinks brand with a unique environmental guarantee – to plant one tree in Malawi for every can sold, has launched a range of still vitamin waters. The still vitamin waters are the only functional drinks to contain 100% of vitamin groups with zero calorie, zero sugar, zero artificial sweeteners and zero […]

Pioneering Finnish plant-based brand, Oddlygood, is making its UK major multiples oat drink debut, supported by a seven-figure marketing investment and led by its new global campaign, An Ode to Oddness. The brand has just launched a new range of Barista Oat Drinks into Asda stores. Initially this will be two of the brand’s flavoured

Leading Agritech group and one of Latin America’s fastest growing businesses, White Lion Foods launch the World’s first flavoured brazil nut range of snacks under the TrulyNuts! brand. White Lion Foods has demonstrated unwavering commitment to sustainability in its eleven years in business, and is now channelling 25% of its profits into Amazon Rainforest projects

Ellers Farm Distillery has announced a new flavour for its Y-Gin brand, developed exclusively for easyJet. The B Corp certified Yorkshire-based distillery will see a new orange flavour of its popular Y-Gin take flight aboard easyJet flights, as the airline continues to reinforce its sustainability approach both operationally and in the cabin. The Y-Gin Orange

Award winning energy brand, BZZD Energy, which launched the world’s first Energy Tonic Water, has unveiled its latest SKU for 2024 – Pink Lemonade. BZZD Energy is expanding its innovative mixer range with BZZD Energy Pink Lemonade after the brand’s first product burst onto the scene with 6 product innovation awards, including a commendation at

The plant-based nuggets from Fry Family Foods has been awarded Best Marketing Campaign in the World Food Innovation Awards. Fry’s, a global plant-based food brand that is part of LIVEKINDLY Collective, developed the innovative collaboration with Aardman and Netflix to launch their new special edition plant-based nuggets in celebration of the long-awaited Chicken Run: Dawn of the

Smirnoff, the world’s number one vodka, is announcing the roll out of seven mouth-watering new flavours as the brand continues to deliver unique and exciting taste experiences for drinkers around the world.  At the forefront of flavour innovation, Smirnoff draws on inspiration from popular culture to formulate bold new creations that delight the senses. From

Scrumptious savoury snack brand, Cheesies, announced its launch into 314 Asda stores. 20g bags of Cheddar Cheesies will be available on clip strips in Asda stores throughout the UK from 18 March. Priced at £1.50 and just 122 Kcal, a 20g bag of Cheddar Cheesies is a deliciously moreish way to enjoy a daily dose

Ayrshire headquartered Edison Capital, the rapidly expanding conglomerate with interests in property, construction, hospitality and leisure, has acquired quick-service restaurant (QSR) concept business, Burrito Picante, in an all-cash deal. Founded in 2012, the Mexican food-themed business currently operates sites in Altrincham and Sheffield. Edison Capital plans to expand the chain this year to Manchester, Liverpool

Milan-based branding agency, Robilant, announced its latest collaboration with Italian winery, Zenato, unifying the brand’s visual approach across US print, billboard and digital formats. The campaign seeks to incorporate the brand’s diverse range of wines under one consolidated visual message, celebrating the winery’s family legacy. The new designs reflect a personal approach, illustrating the winery’s deep connection