Author name: News

Pork Farms sets new standard in plant-based innovation with Porkless Pie reformulation

Pork Farms, the UK’s No.1 pork pie brand, is relaunching its Porkless Pies in 2-pack and 4-pack formats, following a major recipe reformulation and packaging refresh designed to elevate taste, texture and on-shelf appeal. First launched in 2020, Pork Farm’s Porkless Pies quickly became the No.1 plant-based pork pie in the market, delighting customers and […]

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The Better Sleep Clinic launches ‘Sunrise Coffee’ to help insomnia sufferers

The Better Sleep Clinic, an online clinic specialising in sleep, has launched its own coffee brand, Sunrise, to challenge one of the biggest sleep myths: coffee causes insomnia.  Poor sleep is at epidemic levels, yet much of the advice online is often based on viral trends rather than evidence. The Better Sleep Clinic is encouraging

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Benefit Juice Launches into Holland & Barrett Stores

Women’s wellness juice brand, Benefit, has announced a new 500 store listing with health food giant, Holland & Barrett. Three products in the wellness juice range, which initially launched in February, will be available to customers including: 900ml Menosupport carton, 900ml Wellness carton and 750ml Pregnancy bottle.  This new launch into Holland & Barrett comes

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VK unveils new ‘VK Squashka’

VK has announced a brand-new addition to its portfolio launching this November – bringing something completely different to the UK’s enhanced RTD market. Inspired by the brand’s loyal student fanbase, VK Squashka has been born from the university cultural phenomenon which sees students mixing their own “Squashka” (or “Squadka”) as a pre-drinks ritual. On student

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BERO and Aston Martin forge a distinctly British alliance

Following successful launches in both the US and UK, BERO – the premium alcohol free beer brand founded by globally renowned actor, Tom Holland – has announced a three-year partnership with iconic ultra-luxury, high-performance British car manufacturer Aston Martin. Formed at an exclusive gathering during the 24 Hours of Le Mans, the alliance pairs two brands that value

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