‘Healthy-UPF’ Superloaf Seals Listings in Sainsbury’s and Morrisons
Modern Baker has secured nationwide listings for its gut health bread brand, Superloaf, in Sainsbury’s and Morrisons, following the conclusion of its exclusivity period with M&S. Manufactured and distributed by Hovis under a three-year brand licensing agreement, Superloaf is now set to reach a broader audience. Melissa Sharp, co-founder of Modern Baker, says: ‘Superloaf has …
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